Monday 9 June 2008

BET Networks Provides Comprehensive Coverage of Historic 2008 Presidential Campaign On-Air and Online

BET News Special "OBAMA'S JOURNEY TO THE WHITE HOUSE: TOP TEN MOMENTS" To
Be Re-Broadcast on Wednesday, June 4 at 7:30 p.m.*
BET.com's DECISION '08 Site Offers Informative Analysis and Updates from
the Campaigns, Including Blogs, Polls, Exclusive Videos and More

NEW YORK, June 4 -- In support of this year's historic
presidential race, BET will be re-airing the BET News special OBAMA'S
JOURNEY TO THE WHITE HOUSE: TOP TEN MOMENTS on Wednesday, June 4 at 7:30
p.m.* BET News will also be covering reactions to Obama's nomination with
news briefs throughout the day, culminating with the news special.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070716/BETNETWORKSLOGO )

OBAMA'S JOURNEY TO THE WHITE HOUSE: TOP TEN MOMENTS originally aired on
BET on Tuesday, June 3, following BET's LIVE broadcast of Barack Obama's
groundbreaking speech regarding his win of the Democratic nomination.

OBAMA'S JOURNEY TO THE WHITE HOUSE: TOP TEN MOMENTS explores Obama's
path to becoming the Democratic front-runner in the race for President of
the United States. The special recalls the most memorable moments of this
historic campaign and features commentary from a number of entertainers and
opinion leaders, as well as video and interviews from the campaign trail
and beyond.

In addition to this informative news special, BET Networks is providing
its audiences with extensive coverage of this landmark development in the
2008 presidential election, both on-air and online:



-- YOU(th) VOTE! -- BET Networks' multiplatform initiative for Black
youth to discuss, debate and actively participate in this momentous
race to the White House broke the news of Obama's likely nomination
at 6:05 p.m. ET on Tuesday, June 3 with a post "Yes We Did," followed
by another post stressing the influence of young people's involvement
in Obama's win in "Dear Young American, YOUR VOICE HAS BEEN HEARD."

-- Another post will be set up today outlining the next steps for the
election and looking at which candidate will be more viable in the
eyes of young America.
-- On-air, there will be a YOU(th) VOTE!-branded blast noting Obama's
monumental nomination, giving the youth an opportunity to sound-off
on their thoughts on YOU(th) VOTE!
-- YOU(th) VOTE! Blog - Four college students blog daily, giving their
unique points of view on the presidential campaign and how the
national issues being debated are impacting pop culture, their lives
and life, more broadly, on their college campuses and in their
communities.

-- Pamela on Politics -- The blog by Pamela Gentry, Senior Political
Producer, BET News, will provide daily, up-to-the-minute, close-up
coverage of the presidential campaign.

-- Weekly Polls -- Weekly polls will survey our users on the hot-button
issues of the day.

-- Barack Obama Timeline -- An interactive timeline will detail defining
moments in Obama's life -- from his youth in Hawaii through his
collegiate years to his work as an activist and organizer and his life
as husband, father, elected official and presidential candidate.

-- McCain vs. Obama -- Users will be given an opportunity to rate the
political positions of the Obama and McCain campaign on key issues such
as affirmative action, health care, foreign policy, trade, etc.

-- The Running Mate Photo Gallery -- Who will be Vice President? Potential
Republican and Democratic Party vice presidential candidates will be
featured with short blurbs about their service and a poll that will
allows users to rate each one.

-- Video -- Missed it on TV? BET News video from the campaign trail and
other related political coverage will be available for the BET audience
to watch online. BET News will also offer exclusive political coverage
online.

All of BET Networks' presidential election coverage will be promoted on
BET's DECISION '08 site: http://www.bet.com/news/decision08.

*All times ET/PT

About BET Networks

BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the
nation's leading provider of quality entertainment, music, news and public
affairs television programming for the African-American audience. The
primary BET channel reaches more than 87 million households according to
Nielsen Media Research, and can be seen in the U.S., Canada and the
Caribbean. BET is the dominant African-American consumer brand with a
diverse group of business extensions: BET.com, a leading internet
destination for Black entertainment, music, culture, and news; BET Digital
Networks -- BET J, BET Gospel and BET Hip Hop, attractive alternatives for
cutting-edge entertainment tastes; BET Event Productions, a full-scale
event management and production company; BET Home Entertainment, a
collection of BET-branded offerings for the home environment including DVDs
and video-on-demand; BET Mobile, which provides ringtones, games and video
content for wireless devices; and BET International, an extension of BET
network programming for global distribution.




See Also